Go to the Flow... a seller must go where the buyers are. And the buyers are in places where business is done in the way that is easiest and most comfortable for them, and to the buyer’s advantage. And that means safety and security first....
The Right Time
With digital, there is no 'wrong time' to liaise with a buyer... it's always the best time.. simply because the buyer chooses the time...!
FACT: The Past Five Years... 85-95% of All Real Estate Purchases in Turkey are from Buyers at On-Line Exchanges
Fact: Not Many Buyers
Fact: No foreign buyers at all in some coastal regions during 2017 and first nine months of 2018
Fact: Turks are the buyers in coastal regions, and there’s not many - crisis economy
Fact: A seller needs to ‘jump the que’ and get at the front of the line- hundreds of properties are listed for sale in each area.
Fact: The mytapu Tool-Kit enables Sellers to do just that,, everything to sell your property in Turkey D.I.Y…
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For example, the process of contacting and promoting Resort assets to institutional and strategic portfolio investors is much more selective, and is done direct to the investment managers, - effectively a 'private placement' investment banking-type service- but it benefits from all the strengths of digital marketing, which investment bankers do not prioritise.
Estate Agents for Turkish Property have a problem- Reputation.
Turkish estate agents, ‘emlakcis’, are regarded by Turks with even greater distrust and disdain than UK agents- and that takes some doing! The reputation is deserved considering their efforts are entirely focused on one thing- securing their commission, and will say and do most anything to achieve that end.
Turkish Buyers do not want to deal with an agent. Many Turkish buyers will REFUSE and simply move away before even looking at the property listings, to elsewhere and find another property. Happens all the time….
The Seller’s Tool-Kit at mytapu.com is a welcome alternative for Sellers…
A Buyer Contacts Your Agent and asks….
Do you have any properties with….?'
You mean the Buyer picks up the fone, or completes an online form, right…?
Most unlikely… That was a different time and place, a different age…
Welcome to the Digital Age…
Buyers surf by and stop when the see what they like…
And there’s lots of little thumbnail fotos on agent’s websites to skim over…
And then move on…
This is the Digital Flow…
Position your Property,
Like a Castle in the Sea,
Shining at any Distance,
for Every Buyer to See…
Turkish Buyers walk into estate agents, call estate agents, or contact them on the web…?
Not any more … that all ended in Turkey more than 10 years ago….
Fact: Turkish buyers are third highest online users in the world… Digital Flow
Does your agent build Digital Flow…?
Fact: More than 100 agents for Turkish property, but fewer than 5 build Digital Flow…
But they have a website and do online advertising, right…?
Yes but that’s only a small part… as rewarding a eating bread without olives…or spaghetti without sauce… Like having a billboard advertisement facing the wrong way at the airport for a restaurant 20 miles away, but no road in between….
Building Digital Flow:
Ongoing Research & Monitoring for:
-New Buyer profiles local and international.
-Buyers’ life-cycle and life-style preferences
-Locations and Specific Property Types
Digital Marketing to these buyer profiles and market segments informs & guides buyers, along the pathways to the olives and sauce...
The buyers are guided along different channels, and across different media platforms, all designed to accommodate their interests, helping and assisting them, to the welcoming reception at Sales & CRM.
Turks are experts at this- on the promenade, in the bazaar - when you walk by there in person... but not with the Digital Walk-by... the Digital Flow...
Agents for Turkey...
More than 100 estate agents for Turkish Property - Less than 5 create Digital Flow
Digital is Better...
There are many dimensions, many channels, and many sources from which buyer's come….
DM, Digital Marketing, allows the targeting of viewers on many different ‘streets’.
DM can be moved to the streets with the most ‘qualified’ traffic meeting specific ‘profiles’. For example, if you wanted to target retirees, the
DM is calibrated to focus only on people between a certain age group, education, income, interests, etc
And DM can obtain viewings from people on streets in different parts of the world, different languages, different professions, wealth brackets, interests, life-cycle requirements, etc
And did you know, DM can go to the buyers’ favourite streets before they arrive there … and be waiting for them?
With digital, there is no 'wrong time' to liaise with a buyer... it's always the best time.. simply because it is the time the buyer chooses...!
UK Help-Line: 00 44 1787 54 000 4
Chat Box below for more information...!
coordinated closely with Property Presents, a digital marketing ‘web-magazine’, guiding buyers to exceptional locations and special homes, for lifestyle investment, while providing regular updates on global real estate markets, inflation, and interest rates.
Show Case your Property…!
Our affiliated on-line magazine Property Presents provides the Digital Marketing Flow with a fully integrated platform in which to insert your properties Show Case and thus maximise viewing visits from your selected buyer profiles. A Virtual Reality showcase is also available.
Third Party showcases… in specific cases where a seller does not wish to involve agents, or where a seller wishes to appeal to buyers that refuse to deal with agents, a property may be placed for display and CRM support,, tactically on third party portals, and owner-only portals, as an a la carte service offering... in the mytapu Tool-Kit..!
Incoming Enquiries- simple set-up to receive buyers questions and requests.: The Customer Relationship Management (CRM) solutions provided by mytapu.com ensure an interested buyer viewing your Show Case is DRECTED conveniently to Next Steps to proceed with enquiries, and receive follow up from you, via multiple channels of your choice- online enquiry forms with auto-responders, dedicated direct private email boxes at mytapu.com, incoming telephone enquiry lines located in different countries, .
Digital Design Menu has various dimensions: and resources, with guidance on media, channels, techniques, and tactics.
The real power of Digital Marketing is its ability to target specific profiles,, identify the buyers, and present a property to them at the right times.
And crucially, the right time is always the time when they are most interested…...because the buyer chooses the time...!.
I. Digital Flow Design at mytapu.com
II. Digital Flow Campaigns mytapu.com
III. Proprietary Data Resources at mytapu.com
Each category has several layers, and dimensions. These are available for discussion to create a specific strategy and tactics for the purpose of selling real estate. Complete the enquiry form here to learn more about how use digital marketing at mytapu.com to sell your property for the highest price, in the shortest time….
Our Private Internal Networks:
Simply put, there are no estate agents for Turkish real estate, having comparable client relationships in terms of reach, size, or trust.
A ‘TAPU’ is a certificate from a Land Registry in Turkey that provides ownership and cadastral information about real estate.
Every property owner in Turkey has one – and that’s why we call our business ‘ my tapu‘…mytapu.com.