The traditional estate agent opens a corner shop to maximise the storefront window space, hoping to capture the views of passing traffic. The front or main street is better than the side or back streets. Sometimes the corner estate agent may also engage in promotions at exhibitions, and with ads in printed media. And sometimes may advertise on the internet. Advertising on the internet is not Digital Marketing… it may be used, but is just one small part.
The real power of Digital Marketing is its ability to target specific profiles of buyers, identify the buyers, and present a property to them at the right times. Maybe the right time is last thing at night before they retire for the evening. Maybe the right time is first thing in the morning before the workday begins. And crucially, the right time is always the time when they are most interested… this is because the buyer chooses the time...!.
No more hassles from estate agents calling on the telephone at the most awkward and inconvenient times… very aggravating… and not a smart way communicate with buyers. And that is only if the corner shop is lucky enough to capture a viewing from walk-bys on their street.Digital Marketing (DM) captures viewings from passing traffic on a different level….. via the World Wide Web (www….) There are many dimensions, many channels, and many sources where buyers go to….DM allows the targeting of viewers on many different ‘streets’.DM can be moved to the streets with the most ‘qualified’ traffic meeting specific ‘profiles’. For example, if you wanted to target retirees, the DM is calibrated to focus only on people between a certain age group, education, income, interests, etc
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With Digital Marketing, your property opens up to the whole world – not just the window of your local corner shop....
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At mytapu.com our policy is to ensure our clients are fully informed, so that they may make fully informed decisions- this helps to ensure better outcomes all around.
Additional Reading:
Legal Work on Property Matters
Property Selller’s Tool-Kit for Turkey
Digital On-Line Sales Distribution
Peer-to-Peer On-Line Exchanges
Advice for Property Matters in Turkey
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